Ads Strategist + Photographer + Editor
Social Media Manager
Led end-to-end visual content and Facebook Ads for Jane & Pat—from shooting/editing product photos to running organic campaigns that grew our audience up to 700 followers during pandemic
My Role
Ads Strategist + Photographer + Editor
Duration
12 months
Tools
Canva, VSCO, VCUS, MOJO, Facebook Ads Manager
Link
Overview
Boosted sales for our pandemic-born beverage business with $0 ad spend by:
1️⃣ Shooting/editing scroll-stopping product photos (Canva + smartphone)
2️⃣ Designing targeted Facebook Ads around gaming/entertainment themes
As co-founder of Jane & Paj, I wore every creative hat:
Photographer: Staged and shot drink photos in limited home settings.
Editor: Enhanced colors/contrast in Canva for brand consistency.
Ads Manager: Turned these visuals into low-budget FB Ads, targeting local gamers and movie lovers.
Our ‘Tapieca Drinks’ (inspired by streaming culture) gained [X] followers organically, proving the power of DIY visuals + strategic targeting.
